Whale Oil Beef Hooked (Whaleoil) started in July 2005 as a personal blog with no audience at all. Fast forward to 2017 and Whaleoil is a multi-award-winning media organisation.
At the centre is Cameron Slater. Outspoken, controversial, but undeniably a major player in political views and news.
Run as a “super-blog”, the site attracts over 286,000 readers, 2.2 million visits every month, with over 4 million pages being served to our readers.
Articles come from a centre-right political viewpoint, with constant analysis and commentary of political events. Whaleoil also breaks its own news, is a media commentator and provides other topics of interest and entertainment to its readers.
- Whaleoil by numbers
- Commenting and moderation
- Cameron Slater
- Books by Cam Slater (yes, you can order them)
- After a decade, we have our own language: The Whaleoil Dictionary
Whaleoil is the fastest-growing media organisation in New Zealand. Its brand of news, opinion, analysis and entertainment is finding fertile ground with an audience that is feeling abandoned by traditional news media.
Whaleoil wears its opinions on its sleeve, allowing readers to be informed and entertained even though they may not even share the same position. Whaleoil allows comments from its readers, so any mistakes or excesses are quickly curbed.
Because of this, Whaleoil is also a community (The Ground Crew), with a vast network of people from all parts of the spectrum contributing and assisting in the effort.
If you are new to Whaleoil, we ask you to pop in once a day for a week and see if it suits you.
Why “Whale Oil Beef Hooked”? Say it in an Irish accent…